The goal of the program is to provide excursion services for individuals and tourist groups at the regional level, including designing excursions and managing tourist groups in compliance with ethical and safety standards. Participants will also acquire the skills to develop tourism products and educational excursions that are attractive to the tourism industry, taking into account local resources, as well as learn the principles of preparing narrative texts. They will gain practical skills in presenting tourist destinations and guiding groups. With the knowledge and skills acquired, graduates will become competitive in the labor market and be able to gain employment as tour guides and in family-run guesthouses.